Topics:
- Fundamentals of Digital Marketing
- Digital Marketing Channels Overview
- Customer Journey Mapping
- Introduction to AI in Marketing
Practical:
- Identify digital touchpoints of a real brand
- Basic AI tool demonstration
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PRIMAX EDUACADEMYLLP
(Registered Under MCA- Reg. No. ACX-3978, Govt. of India)
Ministry of Micro, Small & Medium Enterprises Reg. No.: UDYAM-KR-03-0692548
Bengaluru, Karnataka - India
Professional Courses
Program Content
Module 1: Introduction to Digital Marketing & AI (8 Hours)
Module 2: Website Planning & Content Marketing (8 Hours)
Topics:
- Website Basics and UX/UI Principles
- Content Strategy and Copywriting
- Blogging and Content Creation with AI
- Landing Page Optimization
Practical:
- Create a basic website or landing page
- Generate content using AI tools
Module 3: SEO with AI (8 Hours)
Topics:
- On-Page and Off-Page SEO
- Keyword Research using AI
- Technical SEO Basics
- SEO Performance Tracking
Practical:
- Keyword research exercise
- Optimize a webpage for SEO
Module 4: Social Media Marketing with AI (8 Hours)
Topics:
- Social Media Platforms and Strategy
- Content Planning and Scheduling
- AI Tools for Social Media
- Influencer Marketing
Practical:
- Create a social media content calendar
- Design and schedule posts
Module 5: SEM & Paid Advertising (8 Hours)
Topics:
- Google Ads and PPC Campaigns
- Display and Video Ads
- Retargeting and Remarketing
- AI for Ad Optimization
Practical:
- Create a sample ad campaign
- Budget allocation exercise
Module 6: Email Marketing & Automation (8 Hours)
Topics:
- Email Campaign Design
- Audience Segmentation
- Marketing Automation
- AI in Personalization
Practical:
- Design an email campaign
- Set up an automated workflow
Module 7: Analytics & Data-Driven Marketing (8 Hours)
Topics:
- Google Analytics and Metrics
- Campaign Tracking and Reporting
- Customer Insights
- AI for Predictive Analytics
Practical:
- Analyze sample campaign data
- Create a basic dashboard
Module 8: Advanced Digital Marketing & Capstone Project (8 Hours)
Topics:
- Integrated Marketing Strategy
- Growth Hacking Techniques
- Advanced AI Tools
- Industry Case Studies
Practical (Capstone Project):
- Plan and execute a complete digital marketing campaign
- Final presentation and evaluation
Do you have any questions?
feel free to contact us!